Building Insighter started with a simple question
We spent years working with data in real products. The data was available. Dashboards were in place. But understanding what actually changed, and what to do next, often took more time than it should have.
Most of the effort went into interpreting results, aligning on what mattered, and explaining changes to others. Important work, but work that slowed decisions.
Insighter was built to reduce that friction. Not to replace dashboards or analysis, but to help surface meaningful changes clearly, so understanding comes sooner and action feels more confident.
MARK, Founder
Insighter is an AI analytics platform built to help people understand what actually changed in their data.
It connects to existing data sources and surfaces meaningful changes as clear, structured insights. Signals are grouped, placed in context over time, and explained in a way that supports confident decisions.
Insighter fits into modern analytics workflows and works alongside dashboards teams already use. It reduces the effort required to interpret results, align on what matters, and move from data to action with clarity.
Backed and Trusted by
Northvale Ventures
Blue Harbor Capital
Northcrest Partners
Forma Labs
Atelier Ventures
Summit Peak Capital
Auric Fund
Clearline Partners
Our Team
Aurova is built by designers, engineers, and product thinkers who care deeply about craft. We come from backgrounds in product design, SaaS, and developer tooling. .
You?
Join us and help shape Insighter.
See meaningful changes in your data with explanations you can trust.
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